Biography
Khethokuhle Ngonyama (born April 5, 1994), fondly known as Kay Yarms, is a talented South African beauty influencer. She has been in the beauty industry for years now.
Her story inspires many rising and aspiring makeup artists. She left what she studied for what she loved. Kay’s work has left many surprised, especially how she got those magic fingers.
The self-taught beauty personality also gives a step-by-step tutorial on how she achieved some of her makeup. She has a social media presence, where she displays her work. She created and owns the beauty brand Saxx Beauty.
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| Quick Facts | |
| Birth Name: | Khethokuhle Ngonyama |
| Other Names: | Kay Yarms |
| Born: | April 5, 1994 (age 29 years old) |
| Nationality: | South African |
| Education: | Accounting |
| Alma mater: | Wits University |
| Brother: | Thubelihle |
| Boyfriend: | Flacko |
| Occupation: | Beauty influencer |
| Profiles: | Instagram • Twitter • YouTube |
| Net Worth: | R10 million |
Early Life
Kay Yarms was born on April 5, 1994, to South African parents, who named her Khethokuhle Ngonyama, which means choose the good.
The beauty goddess fell in love with beauty while at the University of Witwatersrand. She is the only girl at home, but her mother is no big fan of makeup.
Her mother feared applying makeup would mess up her skin. Kay couldn’t explore more about makeup until she left for school.
Living in a girl’s res exposed her to many things. She always loved to appear beautiful and enjoyed doing her hair. Before fame, she lived in Queensburgh.
Education
Kay Yarms studied at Durban Girls’ High School. After matric, she enrolled for an Accounting degree at Wits University.
Career
Ngonyama will ever be grateful for joining the beauty industry. She continued after returning home to Durban.
People noticed how she worked and trooped in to get their faces done. Kay started to get clients, and then she taught about creating a brand.
After noticing how people loved her work, she decided to take it online. She created a YouTube channel in 2017, but at first, she did not give it much attention because of her work.
Yarms did makeup on her face and shared it on her social media accounts. Her followers loved it, and she continued to gain more and more.
Maybelline is the first brand she worked with and has continued to land many more makeup gigs. Kay has done makeup for many celebrated personalities in the country.
Personal Life
Boyfriend
The makeup artist loves to draw the line on anything about her personal life. She could not hide the man in her life forever. She is reportedly dating Flacko.
The controversial commentator Musa Khawula revealed the identity of her boyfriend. It seemed Flacko had offended many as tweeps had things to say about him.
According to Zalebs, the beauty influencer had dumped her boyfriend Flacko. They parted ways after he reportedly cheated on her.
Car
On April 22, 2022, the beauty influencer gifted herself a brand new Mercedes Benz car. She made headlines and appeared in many publications after she made the reveal. She shared pictures of her black car.
Scandal
Kay Yarms and Naledi Mallela got involved in a controversial fight. Naledi is a South African beauty and lifestyle creator. The beef started at a party they attended.
Naledi claims Kay acted rude when she asked for her to pass the hubbly. As if it wasn’t enough, her friends joined to make fun of Naledi, inviting some guys to walk her out.
Mallela, who could no longer take the insult, lashed her with her mouth. She exchanged words with Kay Yarms and her friends until she asked one of the people to walk them out.
Social Media
Kay Yarms has a strong fanbase on social media. She provides step-by-step video tutorials and beauty tips to fans.
Although she studied Accounting, she has developed herself to be one of the sought-after beauty influencers in South Africa.
On YouTube, the beauty personality has hundreds of thousands of followers. She received a silver play button for gaining over a hundred thousand subscribers in 2020.
Her videos are about beauty tips and makeup tutorials, and get thousands to millions of views.
Net Worth
Kay Yarms is a beauty influencer with many years of experience. She earns from her paid sponsorships, brand collaborations, and stream revenue.
Kay has a net worth of R10 million brand as of September 2022.